Laably Blog

What is web hosting?

valen@laably.com (Valen From Laably) — Wed, 22 Mar 2023 11:40:48 GMT

To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet.

A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs.

To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

There are different types of hosting: Shared, Virtual Private Server (VPV), dedicated, managed or in the cloud, the one we use and recommend on our websites is cloud hosting, this type of service uses several virtual servers that work together and distribute the data processing, so if any of the servers fails, the work is distributed to another server, thus preventing the website from crashing in this case. And as I told you in the example of the hotel rooms, having a hosting in the cloud, as the website receives more visits, the space expands.

The cloud hosting that we use at Laably is Amazon Web Services (AWS) and some of its advantages are:

Hosting in different parts of the world: When hosting is contracted, not only do you pay for a virtual space, but also for a physical server where the information will be stored. When accessing a website, the distance between the origin server and the visitor's device affects the processing time, this is one of the reasons that can make a website slow. In the case of Amazon, which has data centers distributed throughout the world, it means that no matter where the visitor is, the connection will be fast and easy.

Scalability from the first day: The traffic of a website is quite variable, and as your hotel positions itself better, you will surely have more visits to your site, for this reason, as you have more visits, the space in the cloud expands, without need to acquire a new service.

Having a good hosting is key to guarantee the proper operation of your website. Remember that at Laably we would love to work together and guarantee you the best service in websites development.

How to increase your sales with a squeeze page

valen@laably.com (Valen From Laably) — Wed, 15 Mar 2023 11:58:13 GMT

We have talked about the importance of creating databases that allow you to carry out different marketing strategies to capture potential customers. Today I want to talk to you about a strategy that you can apply to your website, and that is the creation of a squeeze page, which is a type of landing page that is used exclusively to capture emails, in order to create a database that allows you to apply inbound marketing strategies to attract potential customers.

What you should include in a squeeze page:

1. A call to action or CTA: Have a single button that clearly indicates the action that the user must take to get what they want. Like "I want the coupon" or "I want to subscribe".

2. Write an attractive text: The introductory text must be interesting and concise, it must offer a promise that is attractive enough for users to be willing to deliver their data.

3. Use images or colors that stand out: Use visual elements that stand out from the content of your page, this will make your page visitors stop at your squeeze page.

4. Implement A/B tests: Test your squeeze page to improve your conversions, vary elements to see what your audience likes the most.

Example such as a pop-up:

Example in the footer:

Once a user adds their data on your squeeze page it is important that:

Display a thank you page that lets the user know what is next.
Give the user the offer they received in return immediately.
Send an automated message to your users reminding them why they gave their email and what kind of content they can expect from you.
Use the database you generate to create exclusive offers, keep your subscribers informed about special events or news.

Make the most of your website to increase your leads and generate more sales.

What you need to know about a Call to Action

valen@laably.com (Valen From Laably) — Wed, 25 Jan 2023 12:43:52 GMT

We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website.

A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit.

1. Use an eye-catching design:

CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.

2. Use texts that motivate action:

It is advisable to use concise sentences, without technical vocabulary and with active verbs to captivate attention.

3. Create value for your visitors:

Make sure that the CTA explicitly says what users will get when they click, if the message is not clear, this can cause people to quickly leave your page.

4. Lead users to a specific page:

It works better if the CTAs lead to an exclusive page where they will be able to access what you are offering them with the call to action, than if you create a CTA to lead users to an internal section of the page.

5. Test:

You can test what works best for you. Changing the text, background, shape, font, or position of elements can help you achieve better results.

Having a website designed for the best user experience, with clear and eye-catching messages in the call to action, will help you to have a higher conversion on your site.

How to increase your bookings through digital actions

Wed, 18 Jan 2023 16:02:42 GMT

Do you know that the best way to increase the number of reservations for your hotel is through direct sales, that is, through your website?

Direct bookings, in addition to being free of commissions, allow you to have complete control of the relationship with the client, which in turn allows you to implement different digital marketing strategies that will lead you to optimize and improve sales.

To implement a digital marketing strategy, the first thing you must do is understand who your target audience is and how they behave when it comes to finding a hotel, then you must set achievable goals and define how you are going to achieve them.

Here are 5 examples of digital actions that you can implement to get more direct bookings:

1. Optimize your website

Create the best browsing experience for the user. Not investing in an optimized website designed for the user means that many sales are lost. To ensure you have an optimized website make sure you have:

A responsive website with a friendly design.
Have an easy to use reservation system.
Optimize your page for SEO.
Include calls to action or CTA (Buttons or Banners) that are striking and clear.
Use Pop-Up forms to encourage conversion and increase the list of subscribers.

2. Use email marketing strategies

Surely you already have a customer database or have started to get subscribers on your website through forms, if you still do not know how to take advantage of this database, start designing marketing campaigns through email where you promote offers, events, special dates or send a special discount to your customers to invite them to return.

3. Retain your customers with automatic emails

It is more profitable to get a user who has visited your hotel to stay there again and in turn recommend your hotel, allowing you to earn more reservations, than to get a user from scratch. For this reason, having a loyalty strategy is very important. Having automatic emails that accompany the guest's journey will improve the user experience. Some examples you can use are:

Create a welcome email, which is sent after check in.
Send a thank you email after the stay and request a review of the experience.
Follow up with customers who have stayed several times at your hotel and offer them a special promotion.
Make special campaigns for anniversaries, birthdays, among others.

4. Work with micro influencers

Find micro influencers specialized in travel that fit your target audience and invite them to stay at your hotel. Don't look so much at the number of followers or the reach they have, focus on the interactions they manage to have with their followers. This will give you visibility on social networks, you can also create a promotional code for the followers of this influencer who stay at your hotel.

5. Create paid social media campaigns

Making ads on Facebook and other social networks will help you generate quality traffic to your website, always remember to segment your target audience, giving visibility to your offers or implementing retargeting so as not to lose users who do not complete the reservation on their visit for your website.

I hope these actions help you increase your sales. You can start where you feel most comfortable and move forward little by little in your digital marketing strategy. It is a matter of planning and including a digital strategy in your objectives.

Improve your SEO with Linkbuilding

Thu, 05 Jan 2023 12:50:52 GMT

Linkbuilding is a search engine optimization (SEO) practice external to the website, which consists of building a network of links that lead to our website from other authority sites.

In other words, Linkbuilding is a way to increase the performance of your website through quality references on other pages.

Ok, but what is this for? The main function of Linkbuilding is to increase the visibility and traffic of a website through organic positioning.

And how is this done? The most basic way is to take advantage of your digital channels such as internal links on the website and from social networks. Other ways is to appear in blogs, reports, news, specialized sites or mentions in the content of influencers.

Link baiting is another way to get incoming links through very provocative titles that generate high curiosity in people. However this "bait title" can lead to a high bounce or abandonment rate as it may not meet the expectations of the people who click and this can lead to penalties.

Well, but let's get practical, how to do good Linkbuilding practices? here are some ideas:

Use an Anchor Text within your page. For example, at Laably , we make personalized websites , you can click on this link to learn more. Indeed, the three links lead to the same page but with a different anchor, it is important that you do not use the same anchor many times because Google can identify it as spam.

Link to other secondary pages and not to home. If we have useful information that goes better with the content of another internal page, it is convenient to link to this page and not to the home page.

Use tools like Google Analytics or Google Search Console. They allow you to analyze your page ranking and see what other pages are linking to your website.

Evaluate the links that lead to your website. Analyze the domain authority of each site, how well it ranks. However, do not limit yourself to this, there are websites with low domain authority that may be interesting to include in your Linkbuilding strategy.

Beware of the 404 error. If this error appears excessively, it generates a bad user experience and Google penalizes your positioning. With Google Search Console you can detect the links that instead of redirecting to your page, are leading to this error.

Don't get obsessed with the ranking! T here is a lot of volatility in Google rankings, sometimes Google tests users and that can alter your position. The most important thing is to have good SEO practices in general, it is useless to have a good Linkbuilding strategy if the rest of the SEO fundamentals are not working correctly.

You can improve the conversion of your website!

Tue, 20 Dec 2022 11:53:49 GMT

What are you looking for with your website? You are probably thinking: "Gain credibility, so that people feel safe if they make a reservation at my hotel through a reservation channel"

And although yes, let's say that one of the main objectives is to make people trust us and the service we offer, our website must also be designed to convert a visitor into a client.

That is why today I want to tell you about CRO or Conversion Rate Optimization, which consists of a set of techniques that help to improve the conversion of a website. CRO involves making changes and improvements to your website by varying the user experience so that you are more guaranteed to convert your visitors into customers. But where to start? Here are 5 tips that will help you:

1. Start with your analytics: Through Google Analytics or any other analytic tool where you can see where your traffic comes from, which are the most viewed pages, where they have converted or from where they have left your website without converting . You can focus your attention on those pages that meet these conditions:

Highest bounce rate
Higher output percentage
Less uptime

2. Based your actions on evidence: Before making changes to your website, it is vital that you know the behavior of your visitors and their engagement to effectively choose the elements to change or test.

There are many tools such as click maps, mouse activity or scroll maps that show the route of visitors and where they spend the most time. With these tools you can identify if visitors are clicking on calls to action button, if they have missed some important element or if they have clicked somewhere with no link.

3. Carry out AB tests: Establish a hypothesis, and apply changes such as variations in the design, text or typography of the page you are evaluating in two different versions, measure the results, apply the variant that worked best in the test and go on to the following hypothesis in the most complex cases that require a more detailed analysis phase.

4. Ask your visitors!: Talk to your audience to find out why you are not converting. A good way is to include a survey in the form of a pop-up on your page every time a person intends to leave your page, this will help you to know what you may be doing wrong.

5. Optimize the loading speed of your page: If you do not have a fast loading page, any effort you make to improve your conversion will not be reflected. Users quickly abandon pages that don't load in less than 5 seconds. In Google PageSpeed you can measure the speed of your page.

After analyzing your current website, establishing the objectives you want to achieve, defining the hypotheses , carrying out the tests and collecting the results obtained, you can progressively make the adjustments, gradually applying them to your website.

Remember that websites must be dynamic, and adapt to the constant changes and evolution of the market. At Laably, all our plans include statistics reports that allow you to know how your website is working and detect opportunities, as well as unlimited changes that will allow you to test and explore changes that will lead you to have an efficient and high-converting page.

Do you have an effective website?

Mon, 05 Dec 2022 12:41:46 GMT

If you are planning to create your website or redesign it , it doesn't matter if you want to create it yourself or if you want to pay for it, you must know the basic elements that your website must have, to have an effective website, that's why here are the 8 main elements that you must take into account.

1. Header: is the top part of the website. It is one of the most important elements, it is the first thing the user sees when visiting your site. It should provide the opportunity for navigation and a summary of your brand identity. It is important that you include these elements:

Your brand logo
CTA as the "book" button
Menu with the different links
Social media connections
Languages change

2. Navigation menu: It is one of the essential elements as it helps to explore the content of the page. The easier and faster it can be read, the better user experience and better SEO positioning as it helps search engines tquickly understand the content.

It is recommended that the entire menu is in a single line from 3 to 6 options at most to avoid overwhelming the user.

Use precise and brief words: "Services" instead of "Our services". Use the drop-down menus if you want to delve into a topic.

The navigation menu should always appear on your website except on a landing page, because this is used specifically for conversion.

3. CTA: Call to action is an indispensable element on your website, they are those shortcuts that will lead your visitors to perform the action you want, such as booking, contacting or learning more about a product or service you offer. Keep these points in mind to have an effective CTA:

Concise text: It is recommended to use verbs that call to action such as "Book now" or "Learn more". They must be clear so the person who presses the button knows where they will be redirected.
Location: Some strategic locations are at the end of a text or in the header of the page.
Design : Make sure they have the right size and color so that it stands out and is eye-catching and don't forget that it must be adapted for different devices.

4. Hero section: is the area below the header that complements the first view of the visitor, it can be an image, text or video that captivates and connects, it must be very eye-catching to capture the attention and invite users to continue exploring your website.

At Laably we recommend using videos in this part because it is much more captivating than a static image, it has been shown that users spend 88% more time on a website that has video content than one that does not.

5. Form: Inbound marketing is a key strategy to obtain data from your visitors and start a conversion strategy. Forms can be as long and specific as you like. It can also be used in the form of a pop-up so as not to interrupt the visitors navigation.

6. Favicon: The URL icon is the one that appears in the browser and in the bookmark tab. It helps to have a faster visual connection with the brand.

7. Contact information: Section where relevant data is provided to the visitor such as: address, contact number, social networks or even a map with the location of the hotel. It is usually located at the bottom of the page.

8. Footer: it is the final element of the website, like the header, it must contain useful and clear information. In this part you can include different links such as:

Brand logo
Social media networks
Contact information
Frequent questions
Terms and Conditions
Business address or map

Remember that your website must represent the image of your brand and what you want to achieve, while offering a clear and reliable message to your visitors.

Now that you know the basic elements of a website, are you ready to make your own? At Laably we have professionals who will help you find the best combination between an effective website and the essence of your hotel.

Have you though in redesign your website?

Thu, 17 Nov 2022 10:56:18 GMT

I want to know if you have thought that this year is a good year to redesign your website . Maybe you have thought about it, but you are still not sure about making the decision. Redesigning your website can help you get more traffic, generate more leads, and improve the user experience. But to maximize the impact of the redesign, factors such as budget, time, SEO and conversion must be taken into account.

To help you be successful with this decision, today I bring you 11 stats that you must take into account when planning the redesign of your website.

1. 80.8% of web designers say that low conversion rate is the main reason for redesigning a website. (Good Firms, 2021)

2. Web designers say that other reasons to redesign a website are a high bounce rate (65.4%), better UX (61.5%), non-responsive design (53.8%) and obsolete design (38.5%). (Good Firms, 2021)

3. According to a study of the top 200 Alexa marketing websites, the average useful life of a website is 2 years and 7 months. (OrbitMedia, 2022)

4. 71% of marketing leaders report that they redesign their websites every one to three years. (Gartner, 2020)

5. In 2021, 79% of user-experience-based businesses—that is, organizations that invest in the experience of people, processes, and technology—had a defined budget dedicated to designing or improving their website . (Forrest, 2021)

6. 31% of consumers think user experience should be a top priority when designing a website. (Top Design Firms, 2021)

7. 42% of people would abandon a website due to poor functionality. (Top Design Firms, 2021)

8. 88.5% of web designers believe that slow load time is one of the main reasons visitors leave a website . (Top Design Firms, 2021)

9. 66% of small business owners said that the main goal of their website in 2022 is market expansion. (Up City, 2022)

10. 60% of marketers and sales specialists say that the most important online marketing goal is lead generation. (Aioma, 2021)

11. Once their websites are up and running, 77% of small business owners expect to spend less than $500 per month on website services and maintenance . (Up City, 2022)

I hope these stats help you to make a decision, and although your website strategy will depend on your specific goals, user experience should be the most important thing when designing your website.

How is your website growing?

Wed, 02 Nov 2022 12:01:31 GMT

How are you doing with the analysis of your metrics? We have already passed the first quarter of 2022, and to make sure we are heading towards our goals for the year, it is very important to measure our results. Remember that what we do not measure, we do not control, and therefore we cannot improve it. There are many tools that help us collect data from users who visit our website, today I want to talk about one in particular, the new Google tool, Google Analytics 4. This is a new Google service that, although it bears the same name as its previous versions, is a new tool with different functionalities when it comes to measuring traffic and interaction on websites. GA4 has the data modeling function, which works with artificial intelligence and its main objective is to fill data gaps where traditional analysis can be blocked by cookie consent rules, blocked JavaScript and a focus on privacy.

Benefits of GA4:

Based on privacy and thought for the future.
Use machine learning to improve understanding of the user journey across platforms and devices.
Improved integrations with Google advertising platforms.
It has more enhanced features at no cost.
It allows better measurement of user interaction.
It allows knowing why certain conversions are not measured, since it has a debugging tool.
More options for exploration, data analysis and user behaviors.

Facts you have to know:

Google Analytics 4 is going to replace Universal Analytics. Check: What version do I have?
On October 1, 2023 the previous version will stop working and the sooner you migrate, the faster you will start collecting data, discovering new features and using them to your advantage.

First steps:

If this is your first time using Google Analytics, create an account and set up a Google Analytics 4 property.

If you already have an account, just sign in, then set up Analytics on your website:

Go to the section on how to create a property, except if you want to create another account for this website.
Create a Google Analytics 4 property . For this you need the editor role.

Remember that we must give metrics the importance they deserve, without them we cannot plan or evaluate our results. At Laably, all our plans include monthly statistics reports so you can measure your website traffic and generate strategic actions aligned with your goals.

How to generate traffic to your website?

Thu, 27 Oct 2022 15:16:45 GMT

Having a website is more than a space with information about your hotel, your website also aims to promote your brand, build trust, attract guests and provide a good experience. But this is not achieved if people do not find your website, so here I give you 5 techniques to increase traffic to your website and in consequence you can earn more reservations.

1. Spend time on content:

It is very important to keep the content updated, whether it is with prices, availability, blog posts, articles, news or a new section on your webpage. Generate quality content that is relevant to users, this not only improves your brand image but also increases your relevance in search engines.

2. Use SEO techniques:

Use the optimization of your texts and so that the search engines can find your website and position it in the first recommended places, remember to use the specific keywords of your sector focused on reaching your target audience.

3. Use social networks:

Generate valuable content on social networks and invest in promoting your posts addressed to a specific audience with a call to action, such as signing up for a newsletter or booking through your website.

4. Analyze your audience:

Use tools that allow you to know the traffic of your website, number of visitors, where they come from, which are the most visited pages, you can use tools such as Google Analytics and heat maps, having this knowledge will allow you to build targeted marketing strategies, adjust your action plan and measure your results.

5. Have a responsive website:

Many of your potential customers access your website through their mobile phone, so your web must adapt to smaller formats, because if the visitor does not find a friendly site to navigate, they will quickly leave your site and you will lose a customer.

Remember that a website should be not only aesthetic and functional, but also created to generate more traffic and helps you earn more bookings.

The importance of colors in your marketing strategy

Tue, 18 Oct 2022 09:35:00 GMT

The type of accommodation in your hotel determines the style and colors that you should use on your website to captivate your customers. Colors should reflect the personality of your hotel. Think about your goals and what you want to convey. Offer a luxury experience? a family adventure? Do you want to offer a space to connect with nature? Here are some color ideas for your type of hotel.

Holiday hotels:

Family, themed hotels for children or adults, beach, resort or gastronomic hotels. When visitors select this type of hotel, their goal is to have a good time, to have fun.

Colors: Yellow, orange, red.
For the rooms: Combination of white and blue that transmit tranquility and calm.

Executive hotels:

Luxury, boutique, or urban and events hotels. Suitable for professionals and executives, people who attend parties, meetings, courses or congresses.

Colors: Blue, gray and black.

For the rooms: Brown, gray or blue in light tones.

Eco hotel:

Ecological, sustainable, adventure hotels, glampings, that seek to connect visitors with nature.

Colors: Shades of green.

For the rooms: Brown, white.

Small hotels:

B&B or small hotels that want to transmit security, warmth and cozyness.

Colors: Shades of brown.

For the rooms: Beige and cream shades.

Colors transmit or produce moods. What is the mood you want to convey? At Laably we help you to convey the right emotions to your target audience using the psychology of color on your website.

You should be concerned if your website does not have the SSL certificate

Wed, 12 Oct 2022 09:18:08 GMT

What is the SSL security certificate? It is a program that is installed on your website server and activates the HTTPS protocol. The HTTPS protocol is a communication system that makes the exchange of information between the computer and the website are traveling encrypted, this is HTTP but encrypted. If the website has this certificate you can identify it with the �� in the address bar.

Why is it so important to have this protocol? First, because If you don't have it, you are putting your visitors' information at risk, because the information is not encrypted, especially if you have sensitive data, and second, because even if you don't have sensitive data, browsers like Google mark these sites as "Not Secure" in the address bar.

Advantages of having the SSL certificate (HTTPS)

Add security and privacy to your website by ensuring that the information is not intercepted by a third party.
Google rewards sites with this certificate by positioning them better in searches.
Build trust in your visitors.

The trust of our users is the most important thing we can have, so if you do not have this certificate, I recommend you have it as soon as possible.

Do you know why fast websites matter to business?

Thu, 15 Sep 2022 12:41:17 GMT

The first 5 seconds of a page load time have the biggest impact on website conversion rates. Conversions drop by 2-4% for every second it takes for a website to load. Users will not wait for a slow web page to load as there are plenty of options just a click away.
In 2021 Google announced that Core Web Vitals would become a search ranking factor. The Core Web Vitals are Google's metrics to measure the performance and user experience when accessing a website.

The 3 current metrics are:

Loading: Time for the deployment of the most extensive content.

Interactivity: Delay for the first entrance.

Visual stability: Cumulative change in design.

Values above 70 in Pagespeed Insights is considered a good score. How are your Core Web Vitals?

Have you ever wondered why my website does not sell?

Mon, 05 Sep 2022 12:40:28 GMT

One of the questions that our clients most often ask when they come to us is why my website does not work? Why don't I get clients through my website? If you have also wondered this, here I share you 6 reasons why this may be happening.

1. Loading time and responsive design: Waiting more than 4 seconds for the website to load or entering from the cell phone and find an uncomfortable version to read will make your potential clients quickly leave your site.

2. Lack of trust in your site: If the design of your website is not attractive enough or it is obsolete, you are failing at this point. The SSL (Secure Sockets Layer) certificate that we recognize with the �� in the address bar, is a symbol of trust for our visitors, so it is vital to have it. This certificate protects online transactions and keeps our visitors' information secure.

3. Diversity of languages: Your client can come from anywhere, and what better if you speak to him in his language. It is essential to have your website in English, most tourists manage this language. If they can't read your site, you will lose a potential client quickly.

4. Attractive and quality content: Use high resolution images that show not only the hotel, but also the place where it is located, include photos of your clients and take advantage of audio visual elements such as videos, these are much more captivating.

5. Not using SEO or having the wrong keywords: Positioning in search engines is key for your site to appear in the first places, but it is not only important to have SEO, but also the keywords you use to position your website, remember not to use very generic words as they have a lot of competition, focus on your niche.

6. Do not seeing the statistics: Analyze the traffic of your site, understand the elements that are generating the conversion and knowing the most visited pages, allows you to carry out targeted actions and improve your digital strategy.

Do you know what SEO is and why you need it?

Fri, 02 Sep 2022 12:33:00 GMT

Search Engine Optimization (SEO) is the set of techniques and practices created to make it easier for search engines to analyze a website.

Search engines do not see webpages as we do, for a search engine it is a set of codes behind a website, so it is important to help it to understand what each website is about and whether or not it is useful to users.

And, what is this for? If our content is clear to search engines, our webpage will be better positioned in searches, that is, we will appear in the first places, which leads to more traffic to our webpage and therefore more potential clients, but how do you achieve this? Let's say there are two basic factors to consider: authority and relevance.

Authority: It is the popularity of your website, the number and quality of links that lead to your page, presence in social networks, mentions in local media, and the CTR (Click Through Rate) that is, the times that people click on our page when it appears in their searches.

Relevance: How much the search engine understands the content of your webpage, and for this it is necessary to have the keywords optimized, a fast page load time, the code and format of the URLs optimized, as well as to have a good user experience.

Some tips to improve the SEO of your website:

Use specific keywords, they have less related searches, but also less competition.
Keep your webpage content up to date.
Include images, videos, animations or microformats, search engines give more priority to quality content.
Use SEO in your images, it is very important when it comes to positioning your website.

Why do you need a responsive website?

Fri, 26 Aug 2022 14:54:29 GMT

Responsive or adaptable design to any device, it is about offering the user the best browsing experience, regardless of the type of device the user comes from. A responsive website must have a flexible structure and content, this means that elements such as columns and the width of the tables, must be able to adapt to the size of the device while images, videos and texts must be optimazed so that they do not affect factors such as resolution, content quality or loading times.

Some of the advantages of having a responsive website:

Increase sales��: You are more likely to get a potential customer to visit your website and stay, if people quickly leave your website, this also increases your bounce rate, which affects your ranking on Google.
Dicrease costs��: You do not pay for maintenance on each device, as it is responsive, the entire project is managed in one place.
Better positioning in search engines��: When you have a responsive website, Google algorithms improve your positioning, otherwise they penalize your webpage and you will not appear in the first places.
Site loading speed��: Not only you have a better display of your website, but it also increases the loading speed on each device.
Satisfied user��: You improve the image of your brand, gain the trust of the people who visit your website and get a potential client.

It is a fact that people today spend much more time on their smartphones or tablets, this turns into greater consumption through these devices, that's why it is essential that users have the best possible experience when they enter a website through these devices.