1. Optimize your website
Create the best browsing experience for the user. Not investing in an optimized website designed for the user means that many sales are lost. To ensure you have an optimized website make sure you have:
2. Use email marketing strategies
Surely you already have a customer database or have started to get subscribers on your website through forms, if you still do not know how to take advantage of this database, start designing marketing campaigns through email where you promote offers, events, special dates or send a special discount to your customers to invite them to return.
3. Retain your customers with automatic emails
It is more profitable to get a user who has visited your hotel to stay there again and in turn recommend your hotel, allowing you to earn more reservations, than to get a user from scratch. For this reason, having a loyalty strategy is very important. Having automatic emails that accompany the guest's journey will improve the user experience. Some examples you can use are:
4. Work with micro influencers
Find micro influencers specialized in travel that fit your target audience and invite them to stay at your hotel. Don't look so much at the number of followers or the reach they have, focus on the interactions they manage to have with their followers. This will give you visibility on social networks, you can also create a promotional code for the followers of this influencer who stay at your hotel.
5. Create paid social media campaigns
Making ads on Facebook and other social networks will help you generate quality traffic to your website, always remember to segment your target audience, giving visibility to your offers or implementing retargeting so as not to lose users who do not complete the reservation on their visit for your website.
I hope these actions help you increase your sales. You can start where you feel most comfortable and move forward little by little in your digital marketing strategy. It is a matter of planning and including a digital strategy in your objectives.
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