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Valen From Laably • Jan 25, 2023

What you need to know about a Call to Action

We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website.

A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit.

1. Use an eye-catching design:

CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.


2. Use texts that motivate action:


It is advisable to use concise sentences, without technical vocabulary and with active verbs to captivate attention.



3. Create value for your visitors:


Make sure that the CTA explicitly says what users will get when they click, if the message is not clear, this can cause people to quickly leave your page.

4. Lead users to a specific page:


It works better if the CTAs lead to an exclusive page where they will be able to access what you are offering them with the call to action, than if you create a CTA to lead users to an internal section of the page.


5. Test:


You can test what works best for you. Changing the text, background, shape, font, or position of elements can help you achieve better results.

Having a website designed for the best user experience, with clear and eye-catching messages in the call to action, will help you to have a higher conversion on your site.

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By Valen From Laably • 22 Mar, 2023
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By Valen From Laably • 15 Mar, 2023
We have talked about the importance of creating databases that allow you to carry out different marketing strategies to capture potential customers. Today I want to talk to you about a strategy that you can apply to your website, and that is the creation of a squeeze page, which is a type of landing page that is used exclusively to capture emails, in order to create a database that allows you to apply inbound marketing strategies to attract potential customers. What you should include in a squeeze page: 1. A call to action or CTA: Have a single button that clearly indicates the action that the user must take to get what they want. Like "I want the coupon" or "I want to subscribe". 2. Write an attractive text: The introductory text must be interesting and concise, it must offer a promise that is attractive enough for users to be willing to deliver their data. 3. Use images or colors that stand out: Use visual elements that stand out from the content of your page, this will make your page visitors stop at your squeeze page. 4. Implement A/B tests: Test your squeeze page to improve your conversions, vary elements to see what your audience likes the most. Example such as a pop-up:

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By Valen from Laably • 18 Jan, 2023
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