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Valen from Laably • Oct 27, 2022

How to generate traffic to your website?

Having a website is more than a space with information about your hotel, your website also aims to promote your brand, build trust, attract guests and provide a good experience. But this is not achieved if people do not find your website, so here I give you 5 techniques to increase traffic to your website and in consequence you can earn more reservations.

1. Spend time on content:

It is very important to keep the content updated, whether it is with prices, availability, blog posts, articles, news or a new section on your webpage. Generate quality content that is relevant to users, this not only improves your brand image but also increases your relevance in search engines.

Beach hotel
Business hotel

2. Use SEO techniques:

Use the optimization of your texts and so that the search engines can find your website and position it in the first recommended places, remember to use the specific keywords of your sector focused on reaching your target audience.

3. Use social networks:

Generate valuable content on social networks and invest in promoting your posts addressed to a specific audience with a call to action, such as signing up for a newsletter or booking through your website.

Eco hotel
Eco hotel

4. Analyze your audience:

Use tools that allow you to know the traffic of your website, number of visitors, where they come from, which are the most visited pages, you can use tools such as Google Analytics and heat maps, having this knowledge will allow you to build targeted marketing strategies, adjust your action plan and measure your results.

5. Have a responsive website:

Many of your potential customers access your website through their mobile phone, so your web must adapt to smaller formats, because if the visitor does not find a friendly site to navigate, they will quickly leave your site and you will lose a customer.

Eco hotel

Remember that a website should be not only aesthetic and functional, but also created to generate more traffic and helps you earn more bookings.

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What is web hosting?

By Valen From Laably • 22 Mar, 2023
To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet. A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs. To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

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By Valen From Laably • 15 Mar, 2023
We have talked about the importance of creating databases that allow you to carry out different marketing strategies to capture potential customers. Today I want to talk to you about a strategy that you can apply to your website, and that is the creation of a squeeze page, which is a type of landing page that is used exclusively to capture emails, in order to create a database that allows you to apply inbound marketing strategies to attract potential customers. What you should include in a squeeze page: 1. A call to action or CTA: Have a single button that clearly indicates the action that the user must take to get what they want. Like "I want the coupon" or "I want to subscribe". 2. Write an attractive text: The introductory text must be interesting and concise, it must offer a promise that is attractive enough for users to be willing to deliver their data. 3. Use images or colors that stand out: Use visual elements that stand out from the content of your page, this will make your page visitors stop at your squeeze page. 4. Implement A/B tests: Test your squeeze page to improve your conversions, vary elements to see what your audience likes the most. Example such as a pop-up:

What you need to know about a Call to Action

By Valen From Laably • 25 Jan, 2023
We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website. A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit. 1. Use an eye-catching design: CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.
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