Stay up to date with relevant information for hotels

To explain what hosting is, I want you to think about your hotel, specifically the physical place where your hotel is located, as well as possibly you are paying rent for this physical space, which is necessary for your hotel to exist, hosting is that rent that you must pay so your website visitors can find you, basically if you do not pay the rent for your hotel you cannot operate, just as if you do not have a hosting, your website will not be visible on the Internet. A hosting is the space where the data that builds your website is stored, and that must be available quickly and efficiently every time a visitor wants to access the site, but the hosting not only serves to host your page, it also protects the data it contains, this safeguards the information on your site in case an error occurs. To measure the size of the space you need, think, for example, about the number of rooms your hotel has, the more guests you expect to visit you, the more rooms you need, the same happens with the hosting, the more visitors you receive on your website, the more storage capacity you require, and what is better than having the option to expand the space of your hotel as you expect to receive more guests, in the same way you can choose a type of hosting that expands as your visits to your website grow.

We have talked about the importance of creating databases that allow you to carry out different marketing strategies to capture potential customers. Today I want to talk to you about a strategy that you can apply to your website, and that is the creation of a squeeze page, which is a type of landing page that is used exclusively to capture emails, in order to create a database that allows you to apply inbound marketing strategies to attract potential customers. What you should include in a squeeze page: 1. A call to action or CTA: Have a single button that clearly indicates the action that the user must take to get what they want. Like "I want the coupon" or "I want to subscribe". 2. Write an attractive text: The introductory text must be interesting and concise, it must offer a promise that is attractive enough for users to be willing to deliver their data. 3. Use images or colors that stand out: Use visual elements that stand out from the content of your page, this will make your page visitors stop at your squeeze page. 4. Implement A/B tests: Test your squeeze page to improve your conversions, vary elements to see what your audience likes the most. Example such as a pop-up:

We have been talking about useful information that you can apply to your website for some time now, and several times we have mentioned the use of Call to Action (CTA). But I haven't told what this resource is about yet. So I am going to tell you what it is, how to use it and why it is important that you include it on your website. A CTA can be an image, text, or button that prompts your website visitors to take an action. The action you want users to take can be of any type, such as making a reservation, filling out a form, requesting information, or getting a coupon. You can use them permanently on your website or in a pop-up, placing them at the beginning, in the middle or at the end of the page, depending on when you think it is convenient for the visitor to perform the action, but be careful! It is not about adding a button that says "Click here", it is necessary that you accompany this element with a marketing strategy and that you take into account these fundamental elements that you cannot omit. 1. Use an eye-catching design: CTAs need to be noticed, we need to get users to look towards the call to action. The CTAs should be large enough to stand out and the colors should contrast with the rest of the page. It is recommended to use buttons that are approximately 200px width by 50px high.

Do you know that the best way to increase the number of reservations for your hotel is through direct sales, that is, through your website? Direct bookings, in addition to being free of commissions, allow you to have complete control of the relationship with the client, which in turn allows you to implement different digital marketing strategies that will lead you to optimize and improve sales. To implement a digital marketing strategy, the first thing you must do is understand who your target audience is and how they behave when it comes to finding a hotel, then you must set achievable goals and define how you are going to achieve them. Here are 5 examples of digital actions that you can implement to get more direct bookings:

Linkbuilding is a search engine optimization (SEO) practice external to the website, which consists of building a network of links that lead to our website from other authority sites. In other words, Linkbuilding is a way to increase the performance of your website through quality references on other pages. Ok, but what is this for? The main function of Linkbuilding is to increase the visibility and traffic of a website through organic positioning. And how is this done? The most basic way is to take advantage of your digital channels such as internal links on the website and from social networks. Other ways is to appear in blogs, reports, news, specialized sites or mentions in the content of influencers. Link baiting is another way to get incoming links through very provocative titles that generate high curiosity in people. However this "bait title" can lead to a high bounce or abandonment rate as it may not meet the expectations of the people who click and this can lead to penalties. Well, but let's get practical, how to do good Linkbuilding practices? here are some ideas:

What are you looking for with your website? You are probably thinking: "Gain credibility, so that people feel safe if they make a reservation at my hotel through a reservation channel" And although yes, let's say that one of the main objectives is to make people trust us and the service we offer, our website must also be designed to convert a visitor into a client. That is why today I want to tell you about CRO or Conversion Rate Optimization, which consists of a set of techniques that help to improve the conversion of a website. CRO involves making changes and improvements to your website by varying the user experience so that you are more guaranteed to convert your visitors into customers. But where to start? Here are 5 tips that will help you:

If you are planning to create your website or redesign it , it doesn't matter if you want to create it yourself or if you want to pay for it, you must know the basic elements that your website must have, to have an effective website, that's why here are the 8 main elements that you must take into account.

I want to know if you have thought that this year is a good year to redesign your website . Maybe you have thought about it, but you are still not sure about making the decision. Redesigning your website can help you get more traffic, generate more leads, and improve the user experience. But to maximize the impact of the redesign, factors such as budget, time, SEO and conversion must be taken into account. To help you be successful with this decision, today I bring you 11 stats that you must take into account when planning the redesign of your website.

How are you doing with the analysis of your metrics? We have already passed the first quarter of 2022, and to make sure we are heading towards our goals for the year, it is very important to measure our results. Remember that what we do not measure, we do not control, and therefore we cannot improve it. There are many tools that help us collect data from users who visit our website, today I want to talk about one in particular, the new Google tool, Google Analytics 4. This is a new Google service that, although it bears the same name as its previous versions, is a new tool with different functionalities when it comes to measuring traffic and interaction on websites. GA4 has the data modeling function, which works with artificial intelligence and its main objective is to fill data gaps where traditional analysis can be blocked by cookie consent rules, blocked JavaScript and a focus on privacy. Benefits of GA4: Based on privacy and thought for the future. Use machine learning to improve understanding of the user journey across platforms and devices. Improved integrations with Google advertising platforms. It has more enhanced features at no cost. It allows better measurement of user interaction. It allows knowing why certain conversions are not measured, since it has a debugging tool. More options for exploration, data analysis and user behaviors.